Chief Culture Officer: How to Create a Living, Breathing Corporation
| Author | : | |
| Rating | : | 4.80 (676 Votes) |
| Asin | : | 0465022049 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2018-01-17 |
| Language | : | English |
DESCRIPTION:
The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.. The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer.Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world
Stefano Somenzi said I love it!. If, like me, you have ever got the feeling that there is something fake or missing in the corporate culture message of the company you work for, than this book is a must have. You will see how culture is the place you go for innovation and for granting your business a competitive advantage.If, like me, you've seen some of your best work poisoned by "death by committee" than you'll enjoy reading this book.. "Must Read for Difference-Making Organizations" according to Mark C. Howell. If you're in the business of breaking free from the status quoChief Culture Officer: How to Create a Living, Breathing Corporation is a must read. Because we're all trying to have impact, it makes sense to invest in developing a better, more comprehensive understanding of how to read the culture and then craft offerings to meet real needs and interests.I like McCraken's awareness that there really are two. A Disappointing Detour Into Superficiality From A Brilliant Author Jonathan Cook I am a big fan of Grant McCracken. I've not just enjoyed his books, but gotten some powerful ideas for my professional life from them over the years. I've read McCracken when he's being insightful. I know what that looks like.Chief Culture Officer does not have the kind of material Grant McCracken writes when he's been insightful. Instead, it's filled with embarrassing ideas that appear to have been made
CCOs should have the ability to process massive amounts of data and spot crucial developments among an array of possibilities; they will be able to see the future coming, no matter which industry they serve, and create value for shareholders, move product, create profit and increase the bottom line. All rights reserved. . McCracken (Flock and Flow), a research affiliate at Convergence Culture Consortium at MIT, argues that every company needs a chief cultural officer to anticipate cultural trends rather than passively waiting and reacting. From Publishers Weekly Starred Review. McCracken provides an impressive list of individuals deeply connected and in tune with the zeitgeist including Steve Jobs, A.G. Lafley, Mary Minnick, Joss Whedon and Johnny Depp—who fought Disney in order to create a campy male lead in the Pirates of the Caribbean movie—as well as such corporations as Starbucks and Nike