Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
| Author | : | |
| Rating | : | 4.90 (626 Votes) |
| Asin | : | 0814415563 |
| Format Type | : | paperback |
| Number of Pages | : | 451 Pages |
| Publish Date | : | 2013-01-12 |
| Language | : | English |
DESCRIPTION:
-- BIZLIFE March 2004. Filled with illuminating insights and stories from the field, it remains the definitive resource
Justin Vandenbroeck said A must-read for growing your business. Andrew provides an excellent framework for evaluating your business model, identifying opportunities for growth and equipping you with the pathway towards making it happen. Upon purchasing this literature, my knowledge of franchising and licensing our tangible and intangible assets was insignificant to where it is now. Furthermore, our organization was in the process of under-capitalizing on our intellectual property - the chapter on 'Protecting the Intellectual Property of the Franchise System' alone has equipped our organization with more than enough value to justify making the purchase. To add, the framework . Stephen C. Long said Great How-To Book. Andrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step "how to" book on everything you need to do to create a successful franchise.Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.The book will also help you determine if your business is potentially franchiseable.. "The Perfect Book For Starting Your Own Franchise Empire" according to Tina D.. This book is truly a Godsend for my business. I know virtually nothing about becoming a franchisor and I have a wonderful consultant, but this book takes all the guesswork out of the process.There are great examples of the operations manual, legal documents even personnel questionnaires.With this book in my arsenal, I'm ready to get my franchise started. I'm even buying multiple copies of the book for my business partners. This is a MUST buy for anyone starting a franchise.Keep in mind, "Franchising and Licensing" is not for franchisees (people buying a franchise). So if you're looking to buy a franchise, consid
Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: Raise capital, structure agreements, and protect intellectual property • Create market-responsive sales, marketing, and globalization strategies • Establish quality control and compliance measures • Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising • And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, th