Small Message, Big Impact: The Elevator Speech Effect
| Author | : | |
| Rating | : | 4.20 (536 Votes) |
| Asin | : | 1591845483 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2015-11-08 |
| Language | : | English |
DESCRIPTION:
And there’s no better expert to show you how than Terri Sjodin.”—DAN SCHAWBEL, founder of Millennial Branding and author of Me 2.0 “Small Message, Big Impact is an insightful yet practical book. Small Message, Big Impact has been a wonderful resource in supporting the 3 minute rocket pitches within the curriculum we designed for growth-oriented business owners.”—PATRICIA GREENE, Paul T. If your job depends on persuading others, you’ll find yourself inhaling the contents and breathing easier because your message will have more traction and you’ll persu
Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. Terri L. She lives in Newport Beach, California. . For more than twenty years she has served as a speaker and consultant for Fortune 500 companies, industry associations, academic conferences, CEOs, and members of Congress
Easy Writer said Small Ideas, Big Page Count. This is not a book intended to help you create snappier elevator pitches, but a "Small Ideas, Big Page Count" according to Easy Writer. This is not a book intended to help you create snappier elevator pitches, but a 200 page brochure for the author's training practice.The first 60 pages are devoted to Terri's background, including a story of how she snagged a sales appointment with a big client and then trying to whet our appetite to learn more about elevator pitches by lecturing on how important they are (we know, that's why we bought the book. Get on with it!)When she does get on with it, she breezes through the instructi. 00 page brochure for the author's training practice.The first 60 pages are devoted to Terri's background, including a story of how she snagged a sales appointment with a big client and then trying to whet our appetite to learn more about elevator pitches by lecturing on how important they are (we know, that's why we bought the book. Get on with it!)When she does get on with it, she breezes through the instructi. Joe Soto said The differentiator you need to separate yourself from the competitive herd. Small Message, Big Impact is one of the true game-changer books of "The differentiator you need to separate yourself from the competitive herd" according to Joe Soto. Small Message, Big Impact is one of the true game-changer books of 2012. Whether you're speaking to a theater full of people, a room full of board executives, or even someone you meet in the elevator, you need to understand how to effectively present a compelling message - and it needs to be one that generates real results.Terri Sjodin outlines the tools and skills you need to perfect in order to master the art of the elevator speech effect. According to Sjodin, "an elevator speech is a bri. 01"The differentiator you need to separate yourself from the competitive herd" according to Joe Soto. Small Message, Big Impact is one of the true game-changer books of 2012. Whether you're speaking to a theater full of people, a room full of board executives, or even someone you meet in the elevator, you need to understand how to effectively present a compelling message - and it needs to be one that generates real results.Terri Sjodin outlines the tools and skills you need to perfect in order to master the art of the elevator speech effect. According to Sjodin, "an elevator speech is a bri. . Whether you're speaking to a theater full of people, a room full of board executives, or even someone you meet in the elevator, you need to understand how to effectively present a compelling message - and it needs to be one that generates real results.Terri Sjodin outlines the tools and skills you need to perfect in order to master the art of the elevator speech effect. According to Sjodin, "an elevator speech is a bri. Randy Garn said Best book on the planet for anyone that speaks or presents!. Terri has nailed it!Best book on the planet for anyone that speaks or presents.Small Message Big Impact is my go to book before any speech or presentation.It is must have book in helping you grow your career and become a clear communicator both professional and personally.Terri also delivers some amazing training if you ever have the chance to have her come to you company and present.Randy GarnBest Selling Author, Speaker, Entrepreneur
He’s also waiting for his flight. And in this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang!You’re at the airport waiting for a flight, burning time by checking your e-mail. Your flight! Should you walk over? What would you say? We’ve all been there. “Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be bigger. Then you spot the CEO of a company you’ve wanted to connect with for ages. Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. The clock is ticking. “Don’t just think of an elevator speech as a generic tool you use in chance moments—consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.” Her bestselling book