52 Habits of Highly Effective Non-Profits: Powerful Weekly Lessons to Attract and Engage Donors, Volunteers and the Media
| Author | : | |
| Rating | : | 4.78 (891 Votes) |
| Asin | : | B0196CAUWA |
| Format Type | : | |
| Number of Pages | : | 523 Pages |
| Publish Date | : | 2013-02-24 |
| Language | : | English |
DESCRIPTION:
This book reduces the overwhelm to achieve these goals by breaking the strategies down into weekly, actionable steps. . Written for the budget conscious non-profit, this book gives 52 marketing tips (one for each week of the year) that influence their brand, and increase their likeability, credibility, and trust-factor with donors, volunteers and users of their programs and services. Non-profits must realize that in order to be successful they must first get the attention of donors, volunteers and the media. Through this realignment, non-profit organizations can increase their efficiency and effectiveness and can focus more of their time and energy on fulfilling their missions. By setting up systems and policies and changing mindset, this book helps non-profits to go from aggressively promoting to their constituents to aggressively listening to constituent needs. With marketing being the proverbial tree in the forest, does your non-profit's marketing efforts make a sound if no one is there to hear it?? Your organization may be doing th
Not helpful at all. I bought this book in hopes of finding an interresting nugget or two that I could pick up since I am a director and officer in a non-profit. I hate to rate something so low, but this book was a waste of time and money. It's almost as if it was put together just to rake in some dough with a great title. If you are lo. David M. Foster said Four Stars. It's was not bad. bbkoda said This is essentially half a manuscript-most of the book is. This is essentially half a manuscript-most of the book is incomplete and poorly edited (i.e. huge chunks blank w/ notes of what could go there). It also is not filled with lessons to strengthen your skills, rather lists of things you could or should do- provided you do further research separately. I wasn't expecting