Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
| Author | : | |
| Rating | : | 4.40 (821 Votes) |
| Asin | : | 0471644307 |
| Format Type | : | paperback |
| Number of Pages | : | 328 Pages |
| Publish Date | : | 2014-04-03 |
| Language | : | English |
DESCRIPTION:
Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership:Is targeted at managers in technology-intensive businesses such as computers, telecommunications,
As you read this book, you will feel that you have the master teacher at your side giving you confidence to tackle any marketing obstacle. Brockett, Executive Vice President of the Analog Products Group, National Semiconductor Corporation)"In Winning Market Leadership, the concepts of 'market chains' and 'market webs' are ones that all high-technology executives will want to understand. "There are many killer technologies that never translate into market success. I think that this book will be one that every business leader
Winning Market Leadership Messrs. Ryans, More, Barclay and Deutscher have delivered what will surely be very quickly seen as a classic in the field of technology marketing. The authors table a very comprehensive process for managing strategic planning in technology-intensive businesses. Great plans (and businesses) often come from great planning processes - these guys have delivered the absolute best! This is an important book. Please don't tell my competitors about it! Bravo! Excellent! Well done!. A refreshing new book on strategic market planning A Customer This is an excellent book. It holds a prominent place on my desktop for easy reference. Thank you.